What we look for before agreeing to build anything
Most failed software projects were already in trouble at the kickoff meeting. Here is the short list of things we check before we say yes.
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See open rolesMost failed software projects were already in trouble at the kickoff meeting. Here is the short list of things we check before we say yes.
Read the article
It is almost never the model. It is the exception nobody documented, the handoff nobody owns, and the baseline nobody me...
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Nine out of ten accounts we audit have broken conversion tracking. Every decision made on top of it inherits the error.
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Big-bang replacements are the most expensive way to modernise. Routing traffic one path at a time is slower on paper and...
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We stopped asking people to invert binary trees three years ago. Our offer acceptance went up and our retention got bett...
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Wireframe, prototype, design system, build. Here is what actually happens between a brief and a front end, and which ste...
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The benefit is rarely the storefront. It is the operational visibility that comes with it — stock, margin and repeat rat...
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