Customer Data Platform
A customer platform earns its place when somebody can act on it. That means resolved identity, consent that travels with the record, and a lineage anyone can follow when a number is questioned.
What this covers
Identity resolution
Matching records across systems with rules that can be explained.
Consent management
What was agreed, when, and through which channel — attached to the record.
Segmentation
Audiences built by the marketing team without a ticket.
Activation
Segments delivered to the tools that use them, with delivery confirmed.
Data quality
Duplicates, gaps and decay visible and worked on rather than tolerated.
Lineage
Where a field came from, so a disputed number can be traced.
Who this is for
Marketing
Targeting that depends on the record being right.
Customer service
One history in front of the person answering.
Analytics teams
A defensible base for reporting rather than a monthly reconciliation.
Compliance
Subject access and erasure that can actually be executed.
How we work
People who have done it before
Teams that have worked in this setting, not a generic squad reading the brief for the first time.
One team, start to finish
The people who design it are the people who build it and the people who answer for it afterwards.
Working software early
Something running in weeks, so the direction is judged against a real thing rather than a document.
Bought once, owned by you
What you keep at the end
The code, the documentation and the accounts are yours throughout. Nothing here depends on us staying, and any arrangement that continues does so because it is worth continuing.
Talk to us
What we promise
- A named team you can reach, not an account manager relaying questions
- A working version early, and every fortnight after that
- Written estimates with the assumptions and the risks stated
- Your code, your data and your accounts, yours throughout
- A direct answer when something is late or will not work
How it runs
Scope
What the solution has to do, what it must integrate with, and what is deliberately out.
Pilot
A working configuration with one team or one process, measured against how it works today.
Roll out
Extended in stages, each with a way back if it does not hold.
Improve
Measured after launch and changed on evidence, which is when most of the value arrives.
Common questions
No. A warehouse answers questions; this resolves identity and activates it. They work well together and are not substitutes.
As part of the record, versioned, and enforced at activation rather than checked manually.
One resolved audience, activated, in weeks. Full coverage takes longer and should not block the first use.
In your tenancy wherever that is possible.
Would this work here?
A short conversation is usually enough to tell whether this fits your situation. If it does not, we will say so.
Get in touch