What it does
A customer data platform that shows you its working: which sources contributed to a profile, how confident the match is, and what it chose to ignore.
Every CDP claims a single customer view. Few will tell you how confident they are that two records are the same person, and fewer still let you disagree.
Atlas exposes the match. Each merged profile carries the rules that merged it and a confidence score, and a low-confidence match is held for review rather than silently applied. When your team overrides a decision, the override is remembered.
Features
Where it fits
Multi-brand groups
The same person as a customer of three brands, without pretending they are three people.
Regulated marketing
Where using a record you should not have is a fine, not an apology.
Specifications
- Status
- Beta — production use with support agreement
- Deployment
- Managed cloud only during beta
- Data residency
- EU and UK regions
See it on your own data
A walkthrough with the people who built it, not a sales deck.
