Two platforms properly beats six badly
Being on six platforms badly is worse than being on two properly. Each has its own format, its own audience and its own idea of what is worth showing — and cross-posting the same asset to all of them is visible to everyone.
We work out where your buyers actually are, which for most B2B firms is narrower than expected, and commit properly there. Then we measure whether it produces conversations, because followers are not a business outcome.