AI features built into the product, not bolted beside it

Custom AI applications and features — scoped against a baseline, built into the workflow where the decision is actually made.

Better than what you do now, by enough to matter

The question is never "can AI do this". It is whether it does it better than what you do now, by enough to justify building and running it.

So we measure the current process first. Then we build the smallest thing that beats it, put it where the work actually happens rather than in a separate tool nobody opens, and monitor it afterwards — because accuracy at launch tells you nothing about accuracy in a year.

Who this is for

If one of these sounds like your situation, it is worth a conversation.

A repetitive judgement call

Made hundreds of times a day against fairly consistent criteria.

A pilot that stalled

It demoed well and never reached production. Usually an integration problem, not a model one.

Pressure to "do something with AI"

We will help you find the case that pays, or tell you there is not one yet.

How we keep it honest

The difference between a model that helps and one that quietly misleads.

A baseline before a model

We measure how well the current process does first. Surprisingly often it is the thing to beat, and sometimes it wins.

Evaluated on data it has never seen

Held-out, time-split where time matters. An accuracy figure from the training set is not a result.

A human in the loop where it counts

Confident cases go through; uncertain ones go to a person. That boundary is set by you, not by us.

Monitored after launch

Data drifts, behaviour changes, accuracy decays. You get the alerting, not just the model.

Part of AI & Data

Part of AI & Data

AI that survives contact with your data

Machine learning, generative AI, automation and analytics — applied to problems where the numbers justify it, and measured after launch.

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What we commit to

What we commit to

  • A written recommendation not to proceed, where that is the honest answer
  • Accuracy reported on held-out data, with the failure cases shown
  • Your data stays yours — never used to train anything we sell elsewhere
  • A documented fallback for when the model is unavailable or unsure
  • Running costs estimated before you commit, not discovered on the first bill
How an AI project runs

How an AI project runs

Deliberately front-loaded with the question of whether to proceed at all.

Feasibility

We look at your actual data, establish the baseline, and give you a straight answer on whether this is worth building. Some of these end in "do not".

Prototype

A working model measured against the baseline on held-out data, with the error cases in front of you rather than averaged away.

Production

Integration into the system where the decision is actually made, with the human-review boundary, logging and rollback in place.

Monitoring

Drift detection, periodic re-evaluation, and retraining when the numbers say so rather than on a calendar.

Common questions

We measure how well the current process does first. If a model cannot beat that by enough to justify building and running it, we say so before you spend anything — and some of these assessments end in 'do not'.

One to two weeks for feasibility, three to four for a working prototype, and four to eight to put it into production properly. The first stage is where you decide whether to continue.

Estimated before you commit, not discovered on the first bill. Cost depends on volume and model choice, and there are usually cheaper options than the obvious one.

Is this the right fit?

Tell us what you are trying to do. If AI development is not the answer, we will say so.

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