Marketing Automation Stack
Marketing tooling accumulates. The result is several systems with different ideas of the same customer and no agreed measure of what worked. We settle the measurement first.
What this covers
Tracking foundation
Events defined once and captured consistently.
Journeys
Sequences that respond to behaviour rather than to a calendar alone.
Personalisation
Content varied where it demonstrably helps.
Attribution
An agreed model, applied consistently, with its limits stated.
Deliverability
Domain, authentication and list health treated as infrastructure.
Reporting
Spend against outcome, in one place.
Who this is for
B2B marketing
Long cycles and multiple contacts per account.
Ecommerce
Lifecycle messaging against purchase behaviour.
Subscription
Onboarding, retention and win-back.
Multi-brand
Shared infrastructure with separate identities.
How we work
People who have done it before
Teams that have worked in this setting, not a generic squad reading the brief for the first time.
One team, start to finish
The people who design it are the people who build it and the people who answer for it afterwards.
Working software early
Something running in weeks, so the direction is judged against a real thing rather than a document.
Bought once, owned by you
What you keep at the end
The code, the documentation and the accounts are yours throughout. Nothing here depends on us staying, and any arrangement that continues does so because it is worth continuing.
Talk to us
What we promise
- A named team you can reach, not an account manager relaying questions
- A working version early, and every fortnight after that
- Written estimates with the assumptions and the risks stated
- Your code, your data and your accounts, yours throughout
- A direct answer when something is late or will not work
How it runs
Scope
What the solution has to do, what it must integrate with, and what is deliberately out.
Pilot
A working configuration with one team or one process, measured against how it works today.
Roll out
Extended in stages, each with a way back if it does not hold.
Improve
Measured after launch and changed on evidence, which is when most of the value arrives.
Common questions
Whichever fits your model and team. The measurement foundation matters more than the brand.
We can make it consistent and honest about its limits. Anyone promising exact attribution is overstating what is possible.
Captured, honoured at send time, and auditable.
We build the system and can work alongside whoever writes.
Would this work here?
A short conversation is usually enough to tell whether this fits your situation. If it does not, we will say so.
Get in touch