Dashboards people actually open

Power BI, Looker and Metabase reporting built around decisions rather than around whatever the data happened to allow.

Dashboards opened once and never again

Most dashboards are opened once, at the meeting where they were presented, and never again. They show what was easy to chart rather than what anybody has to decide.

We start from the decision: who makes it, how often, and what would change their mind. A dashboard that answers that gets opened on a Monday morning without being asked for — and it is usually far simpler than the one that gets abandoned.

Who this is for

If one of these sounds like your situation, it is worth a conversation.

Reporting by spreadsheet

Someone spends the first week of every month building the board pack by hand.

Dashboards nobody uses

Built, launched, ignored. Almost always because they answer the wrong question.

Decisions made on instinct

The data exists but is too slow to reach, so people go with a feeling.

How we keep it honest

The difference between a model that helps and one that quietly misleads.

A baseline before a model

We measure how well the current process does first. Surprisingly often it is the thing to beat, and sometimes it wins.

Evaluated on data it has never seen

Held-out, time-split where time matters. An accuracy figure from the training set is not a result.

A human in the loop where it counts

Confident cases go through; uncertain ones go to a person. That boundary is set by you, not by us.

Monitored after launch

Data drifts, behaviour changes, accuracy decays. You get the alerting, not just the model.

Part of AI & Data

Part of AI & Data

AI that survives contact with your data

Machine learning, generative AI, automation and analytics — applied to problems where the numbers justify it, and measured after launch.

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What we commit to

What we commit to

  • A written recommendation not to proceed, where that is the honest answer
  • Accuracy reported on held-out data, with the failure cases shown
  • Your data stays yours — never used to train anything we sell elsewhere
  • A documented fallback for when the model is unavailable or unsure
  • Running costs estimated before you commit, not discovered on the first bill
How an AI project runs

How an AI project runs

Deliberately front-loaded with the question of whether to proceed at all.

Feasibility

We look at your actual data, establish the baseline, and give you a straight answer on whether this is worth building. Some of these end in "do not".

Prototype

A working model measured against the baseline on held-out data, with the error cases in front of you rather than averaged away.

Production

Integration into the system where the decision is actually made, with the human-review boundary, logging and rollback in place.

Monitoring

Drift detection, periodic re-evaluation, and retraining when the numbers say so rather than on a calendar.

Common questions

Because they show what was easy to chart rather than what somebody has to decide. We start from the decision, and the result is usually simpler than the dashboard being ignored.

Chosen on your existing stack and licensing rather than ours. If you already pay for Microsoft, that usually settles it.

That is often the first thing we build, and it removes the week somebody currently spends assembling it by hand.

Is this the right fit?

Tell us what you are trying to do. If business intelligence is not the answer, we will say so.

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