Profitable businesses run out of cash
Profitable businesses run out of cash. It is the most common avoidable failure there is, and it happens because profit and cash are different things and only one of them pays salaries.
A rolling thirteen-week cash forecast is the single most useful document most businesses do not have. We build one, keep it current, and use it to answer the questions that actually come up: can we hire, can we take that order, do we need to raise.