The slow way, because the fast ways get penalised
SEO has a long feedback loop, which is why it attracts shortcuts. Bought links and spun content still work — briefly — and then cost you the rankings you had before.
We do the durable version: fix what is technically stopping you from ranking, write content that genuinely answers the query better than what ranks now, and earn links by having something worth citing. It is slower for the first quarter and considerably cheaper by the fourth.